Privacy policy

Last updated: 12 October 2026

This policy explains how LoveCalmy (“we”, “us”), collects and uses your personal data when you visit lovecalmy.com or buy from us. We are the data controller.

What we collect

  • Information you give us: name, email, phone number, billing and delivery address, and messages you send us.
  • Order information: products purchased and order history. Payments are processed securely by our payment providers, and we never see or store your full card details.
  • Information collected automatically: IP address, device and browser type, pages viewed, and how you arrived on our site, collected through cookies and similar technologies.

How we use it, and our lawful basis

Purpose Lawful basis
Processing and delivering your order, handling returns Contract
Customer support Contract / legitimate interests
Preventing fraud and keeping the site secure Legitimate interests
Marketing emails and texts Consent (you can unsubscribe at any time)
Analytics and advertising (e.g. Meta, Google) Consent via our cookie banner
Tax and accounting records Legal obligation

Who we share it with
We share data only with providers that help us run the shop, such as our e-commerce platform (Shopify), payment processors, delivery and fulfilment partners, email service providers, and analytics and advertising platforms. We never sell your personal data.

International transfers
Some providers are based outside the UK. Where data is transferred, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations.

How long we keep it
We keep order records for 6 years for tax and legal purposes. Marketing data is kept until you unsubscribe. Other data is kept only as long as needed.

Cookies
We use essential cookies to make the site work. With your consent, we also use analytics and advertising cookies. You can change your choices at any time through our cookie banner or your browser settings.

Your rights
Under UK GDPR, you have the right to:

  • access your data,
  • correct it,
  • delete it,
  • restrict or object to processing,
  • data portability,
  • withdraw consent at any time.

To exercise any of these, email support@lovecalmy.com. We’ll respond within one month.

If you’re unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk, 0303 123 1113).

Contact
support@lovecalmy.com